It's similar in size and features to the Submariner, with two main differences: It comes only in a gold case, and—this is a first in the watch industry—the Private Jet's price is printed on the watch face at the 6 o'clock position where "Swiss Made" used to be. "Swiss Made" has been moved to the 12 o'clock position.
This is how Rolex describes their new Private Jet watch:
|The Rolex Private Jet is expected to cost more than|
five times what the Rolex Yacht-Master costs.
Pricing hasn't been announced yet.
(Yes, yes, this is humor. There isn't much watch humor around, so I thought I'd point out that there is no such animal as a Rolex Private Jet.)