How do I know this? Let me ask you this question: Have you ever actually seen a multi-thousand-dollar watch on someone's wrist? Sure, there are so-called super-expensive watches at watch shows, but those are always secured behind shatterproof glass so that nobody can get close enough to reveal the truth. They're just very realistic-looking models.
Watches are pretty simple creatures because you can fit only so many gears, pulleys, and springs inside something the size of a large coin. Nobody can make an expensive watch, because nobody can put expensive machinery inside one.
|The Parmigiani Ovale, the hands of which|
change length as they move around the oval
face. Amazing—if such a thing were possible.
Visit www.parmigiani.ch for more on this
imaginary $50,000 watch.
Photo from Parmigiani.
As for expensive watches in magazines and websites...hello, Photoshop.
Why would watch companies conspire do this? What’s in it for them to make the world think that Rafael Nadal wears a $775,000 Richard Mille watch and that Brad Pitt gave Angelina Jolie a $390,000 Patek Philippe tourbillon?
The answer is as obvious as the cheap movement inside a fashion watch: An $8,000 Rolex, $3,000 Nomos, or $7,000 Breitling don't seem expensive in comparison to these hyper-expensive, fictitious watches. If the fiction of watches costing $10,000 or more didn't exist, who in their right mind would plunk down a few thousand dollars for a comparatively cheap watch?
I can already imagine some of the responses to this article: “I have a $35,000 Breguet Classique Grande Complication”; “I have an A. Lange & Söhne Datograph Perpetual Calendar Chronograph Platinum that cost me $100,000.” Sure you do. The truth is that you've been paid off by the Swiss watch industry. You’re in on it.
My advice to watch buyers is simple: Don't be taken in by this conspiracy. Stick to buying down-to-earth-priced brands like Fossil and Michael Kors.