The watch industry has the title Watchmaker for people who build watches, Horologist for people who study watches, and Ambassador for special celebrities who promote a watch brand, including Omega Ambassador George Clooney, Hublot Ambassador Usain Bolt, and TAG Heuer Ambassador Cara Delevingne. So those titles are already taken.
|TAG Heuer Ambassador Leonardo DiCaprio|
Photo from TAG Heuer
Granted, some watch owners are already dukes or barons, kings or ladies. But for the rest of us, devoid of a drop of royal blood, this may be our one chance to have a title, short of going back to school for eight years to earn a PhD.
Here's a short list of what watch collectors do to deserve a title:
1. We support an industry that's one part artistry, one part engineering, and inseparable from history.
2. We're knowledgeable about mechanics and physics in more than a superficial way.
3. We have a keen sense of style.
People don't usually notice our watches, but they might if we had an appropriate title.
|Movado Ambassador Lily Collins|
Photo from Movado
The title I'm gravitating toward is Timekeeper. It's already in use in sports, so it won't sound jarring to ordinary mortals’ ears. Timekeeper isn't pretentious or self-important: nobody will think that, in addition to wearing a gold Patek, we also live in a 30-room mansion on some kind of hill with fairies living in the nearby woods. Timekeeper is descriptive. Timekeeper also carries a hint of omniscience and mystery. I like it. Timekeeper it is: just put Timekeeper in front of your name and you're good to go.