Located inside the lobby of the Grand Hyatt adjacent to New York's Grand Central Terminal is the world's first wristwatch vending machine.
Opened last week by Rolex, this first of it's kind technology dispenses six different flavors of Rolex: Lady-Datejust 26 and Datejust 31 (black face with roman numerals) for women; Oyster Perpetual, Air-King, Milgauss, Submariner and Yacht-Master for men.
Housed in a 2.5 centimeter thick titanium armored dispensing machine with non-reflective bullet proof glass, the vending machine holds ten of each model of Rolex, a total of sixty watches. Customers can pay with their American Express, Mastercard or Visa cards. The Rolex-Matic vending machine also accepts American Gold Eagle coins for payment.
Rolex's market research has identified several groups of individuals who are inclined to buy a Rolex from such a machine, including:
- Business travelers who forgot to take their watch and have a meeting for which they need to look impressive.
- Rolex owners who just had their Rolex stolen (or who left it behind at airport security) and need an immediate replacement.
- Travelers who have been wearing their Omega, Breitling or Patek for several days and want a change of pace.
- Consumers who want a Rolex without all the hassle that goes with buying one in a store.
Each watch is dispensed with easy-to-use tools for band sizing.
A little watch humor from A Better Wrist.