Let's say you forgot to wear a watch. By the time you're at the office, your heart rate's accelerated to supersonic speed, your stomach is making acid like it's a chemistry lab, and you can't focus: The world looks like it's at the end of a long, dark tunnel.
How did I do that? What's the matter with me? Will I be able to last until I get home?
A coworker graciously offers you his extra watch to wear for the day, but it's a Fossil, Daniel Wellington, or Michael Kors.
Do you accept his offer, go watchless for the day, or run to the nearest authorized dealer and buy a Rolex, Omega -- anything to return you to your normal, calm and happy condition?